	STRATEGY DEVELOPMENT
	STRATEGY DEVELOPMENT		Too often business managers at divisional level , even while taking the lead from Corporate Planning and Strategy are so focused on maintaining short term profitability they loose sight of the longer term APAA was able to help a division of one of the UK's leading R&D companies develop its own strategy to create a portfolio of new products and so meet the overall corporate strategic objectives. The approach used included scenario building, SWOT analysis, market analysis and customer acceptance tests.